YOU DON'T JUST NEED A BOOK.
YOU NEED A PLATFORM.
We specialize in CEO Platforms that inspire leaders and illuminate brands.
Your mission extends beyond your brand, inviting people into something richer. We help you clarify what matters most to you and then share it with the people who matter most to you.
Done right, you should treat your book like a $3 business card.
You don’t make money on your book. You make money on your idea and the value your idea brings to your audience. Your book is just proof you’ve thought about your idea long and well enough to make it worth someone else’s attention.
It costs about $3 to print each copy of your book, and you should treat them like business cards. You should give your book away to exactly the same people you’d offer your regular business card, and for the same reason. It’s your name, your promise, and the start of a conversation.
“Nothing is more rewarding than seeing my people thrive. That's what I'm in this for.”
4th Generation Owner/CEO and Centurion Client
Your platform is an invitation to what matters the most to you.
If you know what “heavy is the head that wears the crown” feels like, you know the work of leading people is sacred. It’s usually work you do alone, obediently and in front of God. There’s beauty in that place, and it’s meant to be shared.
We’ve spent decades serving CEOs, ministry leaders, and prominent families in the clarification and articulation of their missions. We do it because we believe in the power of testimony to transform lives and redeem cultures. We’re here to help you obey and lead.
Our job is to serve kings (and queens) who serve the King.
PeteR gall
Centurion President
What We Mean By a Platform
BOOK
It starts with a deep team approach to writing your best book...
We take a team approach. A creative lead will define the vision with you, and will make sure everything that follows lines up with your vision. A producer conducts interviews, collects research, and creates the framework for the writer to execute against. Our writers add muscle to the skeleton, ask for more information, and shape the story. Our editors and proofreaders make sure you only review what we consider material that could go directly to print. By the time you see chapters for review, they're our suggestions, not rough first drafts.
MEDIA
We package your story via website, podcast, videos, and talks...
The point of your effort is not the items you create, but the ideas you're packaging to add some value to the lives of the people you lead. The best way to package your vision will be unique, but most platforms are well-served with a website, easily-consumable versions of your ideas in video, blog, course, podcast, or TED-style talks, as well as options for subscribing to your content or booking you for podcasts or live delivery of your vision.
MARKETING
We launch your platform and ensure it drives impact for you...
There's a recipe for pre-launch and achieving Amazon bestseller status, and the recipe makes good sense for books intended to increase visibility or generate leads. There are other routes to market when you're focused on social or industry impact. We work with your to determine how you want to measure success with your platform, and then we pull the right levers to get you there.
BEYOND
Our engagement cadence helps you grab late-emerging options...
We do this work because we love the people we serve, and the contributions they offer the world. It's common to have someone contact us looking for a ghostwriter, and then realize what they really need is a partner, thinking they want to write a book, but then realize they need a platform. What most of our clients are really seeking is a cause, a movement, and an adventure worth inviting others onto. We stretch payment and account relationship processes out so we journey together longer, and mine more of what our clients are seeking.
There's a recipe for pre-launch and achieving Amazon bestseller status, and the recipe makes good sense for books intended to increase visibility or generate leads. There are other routes to market when you're focused on social or industry impact. We work with your to determine how you want to measure success with your platform, and then we pull the right levers to get you there.
You have a purpose beyond business.
You're invited to lead your favorite people in a better direction.
That is your audience.
You've learned something in your journey that will make them better.
That's your gift.
It's deep, heavy work you don't have capacity to do alone.
That's your reason to call us.
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Get it done.
Better Use of Time
It'll take a few conversations, a couple rounds of review, and space for dreaming.
Skill and Process
All you have to know is what you want to end up with. Leave the rest of it to us.
Take Your Story Further
Done well, your story becomes a platform that grows with your passion.
Go Deeper, Get More
You will be invited, safely, to see what you love better than you ever have before.
Reach and Impact
What inspires you will inspire others – if you can share your story well.
Get it Finished
Most clients call with at least one draft started. Let's finish yours.